Rooftop solar is about control
Most solar sales reps don’t understand this: Rooftop solar is about control. It’s not about saving the planet. At least not for most homeowners I meet. It’s about: → Control over rising utility bills→ Control over outages→ Control over who profits from their roof A lot of reps lead with “go green.” But very few […]
Why Solar Bros Are Panicking — and Solar Professionals Aren’t
There’s a storm brewing in the solar space—and it’s not coming from the clouds. It’s coming from Capitol Hill. The newly proposed One Big Beautiful Bill Act (OBBBA) could end the 30% Investment Tax Credit (ITC) for residential solar by the end of 2025. Panic is setting in—but here’s the real story: The ones losing […]
Ready for the next bad news for Solar?
End of the ITC? Now, as one of the most regulated trade industries is facing certain “doom” from the end of the “Solar Tax credits”. The sky is falling, the sky is falling. If you want Solar to be taken as a serious industry, we need to remove our enemies arrows. ROI is still there, […]
Put on your seat belt, the solar coaster is about to get harder and faster!
We saw our first big pull back in the middle of the housing crisis in 2006-2009. This was quickly fixed by a large increase of home remodelers changing core products and getting into the solar market. Alarms, windows, doors, and siding. The original “dealers” in this market. This produced an increase of systems sold in […]