There’s a storm brewing in the solar space—and it’s not coming from the clouds. It’s coming from Capitol Hill.
The newly proposed One Big Beautiful Bill Act (OBBBA) could end the 30% Investment Tax Credit (ITC) for residential solar by the end of 2025. Panic is setting in—but here’s the real story:
The ones losing sleep? Not the long-term thinkers. Not the companies built on real service.
It’s the solar bros—not the solar professionals—who are scrambling to figure out how to survive.
🚨 The ITC Panic Isn’t About the Homeowner—It’s About Commission
For years, the ITC has been the crutch of the lazy pitch: “You’ll get 30% back from the government!” It sounded too good to be true—and in many cases, it was.
Now, with the credit potentially disappearing, the fear is clear: without the ITC, solar deals will need to be priced 30% lower just to make sense for homeowners.
That means the fat commissions disappear too.
Let’s be real—this panic isn’t about the customer losing value. It’s about reps losing their paychecks.
🧨 The Truth: The ITC Enables Markups
Here’s the secret no one wants to say out loud:
The ITC has been used by solar bros to justify inflated system prices.
They’ve built their sales process around boosting prices and waving the tax credit in front of the homeowner like a discount. They say, “You’re saving money!”—but what they’re really doing is adding money to their own pocket.
The price was jacked up first.
The ITC just made it easier to hide.
💸 Solar Bros Created This System—Now They’re Trapped In It
Let’s be honest:
Solar bros built their entire sales model around the ITC.
They assumed the credit would always be there to help them close overpriced deals. Their pricing, scripts, team training—everything—was built on that crutch.
Now, with the credit possibly gone, they’re faced with a hard truth:
To stay competitive, they’ll have to drop prices by 30%.
And if they do? Their commission checks shrink. Their recruiting pitch dies. Their whole business model collapses.
That’s why they’re panicking.
📝 The Real Reason Behind the Letter-Writing Campaign
Suddenly, certain companies are rallying their teams to write letters to Congress.
They say it’s about “defending clean energy,” but will it be truthful?
They’re trying to protect their 30% margins.
Because if the ITC goes away, their pricing scheme collapses. And with it, their oversized commissions and inflated company valuations.
This isn’t about the planet.
It’s not about the homeowner.
It’s about the money.
🥸 Some “Leaders” Are Showing Their True Intentions
As pressure builds, certain companies are revealing who they really are.
They’re spreading fear.
Clinging to outdated pricing.
Telling their teams, “We’ll lose everything if this goes through.”
What they’re really saying is:
“We can’t make money honestly without the ITC.”
That’s not leadership.
That’s desperation.
⚡ Why Some of Us Want the ITC Gone
It’s a bold statement—but here’s the truth:
The solar industry needs a reset.
If your business only works because of a tax credit, it was never sustainable to begin with.
The ITC gave rise to inflated pricing, shady tactics, and hype-over-substance business models.
Getting rid of it would force the industry to get real again.
🧱 Solar Professionals Will Be Just Fine
The solar professionals—the ones who’ve done it right from day one—aren’t worried.
They:
Price fairly
Educate honestly
Build trust
Deliver real savings
They never needed a government incentive to sell something that makes sense.
They’re not here for the bonus.
They’re here for the mission.
💥 Final Word: The Mission Over the Margin
If your solar company only works when a 30% credit is on the table, you’re not in the energy business.
You’re in the markup business.
Let the solar bros panic.
Let certain companies reveal themselves.
Because the solar professionals?
They’re ready to lead the next chapter—with or without a tax credit.
And if you’re reading this and wondering, “Is he talking about me?”
Then yes—you’re in the margin business… and probably in the wrong company… and being manipulated.
But there’s a way out.
If you want to break free, sell with integrity, and work with nontraditional solar lenders who don’t play the markup game…
👉 Message me.
Let’s build something real.